One of the major responsibilities of an organizational leader is communication with employees. Effective internal communications provides organizational direction and employee motivation. Organizational direction comes from leaders having created and effectively communicated a clear and meaningful vision. Developing and communicating a vision is one of the most important and visible communication tasks of senior management.
Employees are motivated when, through words and action, the leaders carefully translate the vision and strategic goals into terms that are meaningful to all employees. To do so requires analyzing audiences, targeting messages, and creating communication strategy. Motivating employees also requires listening to them and using emotional intelligence to connect with them. Leaders who appreciate the importance of connecting with all employees through communication and through their actions see results.
Direction setting and the creation of a motivated, productive workforce alone are reasons enough to pursue effective internal communication. Effective employee communication clearly results in higher organizational performance and increased productivity. In addition, effective internal communication has a measurable final impact. From daily informational exchanges and interactions with employees to creating and communicating visions, strategic objectives, or other direction-setting messages, to helping employees understand and support major changes, internal communication requires leaders to use all of their best leadership communication skills.
Leaders also need to spend most of their time on the content side. You must ensure that the strategic objectives and messages are clear, unambiguous, meaningful, and understandable for internal communication to be effective. Missions, visions, values, and guiding principles make up one category of major strategic messages that most organizations convey to their employees.
Leadership communication must include how best to create and deliver these core messages to ensure they are strong and meaningful and not simply feeble slogans good only for adoring coffee cups. You want the vision and mission in particular to guide employees’ efforts toward achieving your company’s strategic goals.
Organizational change is inevitable yet rarely easy. Mangy change efforts fail to deliver the value the company seeks. For instance, mergers are one of the most frequent causes of major organizational change, but only a few yield the anticipated or hoped results. The greatest difficulty the leaders face in bringing about change involves the people.
To achieve successful change, leaders must confront the challenges of reaching the employees through effective leadership communication before, during, and after any major, companywide change programs. Without effective employee communication and a rigorous approach to the leadership communication, a change program has little change to succe.
Employees are motivated when, through words and action, the leaders carefully translate the vision and strategic goals into terms that are meaningful to all employees. To do so requires analyzing audiences, targeting messages, and creating communication strategy. Motivating employees also requires listening to them and using emotional intelligence to connect with them. Leaders who appreciate the importance of connecting with all employees through communication and through their actions see results.
Direction setting and the creation of a motivated, productive workforce alone are reasons enough to pursue effective internal communication. Effective employee communication clearly results in higher organizational performance and increased productivity. In addition, effective internal communication has a measurable final impact. From daily informational exchanges and interactions with employees to creating and communicating visions, strategic objectives, or other direction-setting messages, to helping employees understand and support major changes, internal communication requires leaders to use all of their best leadership communication skills.
Leaders also need to spend most of their time on the content side. You must ensure that the strategic objectives and messages are clear, unambiguous, meaningful, and understandable for internal communication to be effective. Missions, visions, values, and guiding principles make up one category of major strategic messages that most organizations convey to their employees.
Leadership communication must include how best to create and deliver these core messages to ensure they are strong and meaningful and not simply feeble slogans good only for adoring coffee cups. You want the vision and mission in particular to guide employees’ efforts toward achieving your company’s strategic goals.
Organizational change is inevitable yet rarely easy. Mangy change efforts fail to deliver the value the company seeks. For instance, mergers are one of the most frequent causes of major organizational change, but only a few yield the anticipated or hoped results. The greatest difficulty the leaders face in bringing about change involves the people.
To achieve successful change, leaders must confront the challenges of reaching the employees through effective leadership communication before, during, and after any major, companywide change programs. Without effective employee communication and a rigorous approach to the leadership communication, a change program has little change to succe.
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