In this chapter, we will get to know the leadership communication framework which will improve leader’s skill to become more effective from leader’s core skills. In the framework, the leader will learn to analyze the audiences and develop the communication strategy combined with good writing and speaking skill. This framework will also help the leader to master the skills at the core as well as expand those skills in order to lead and manage the groups. Eventually, the skills will enhance the successful delivery the messages.
There should be a clear purpose in leadership communication. It helps to clarify our purpose to inform, to persuade and to instruct the audience and a clear purpose helps to generate the ideas. We can generate the ideas by brainstorming, idea mapping, journalist’s question and decision tree. There are various types of audiences such as layperson, executives, expert, technical and combined. It is important to determine the communication strategy. There are various components in determining the strategy. Some of them are context, purpose, message, medium, spoke person, timing, audiences and feedback. Now the next step is to choose the best way containing good organization to present our ideas to audiences in the written and oral form. For the effective communication it is best to choose organizational devices, using the pyramid principle and creating a storyboard.
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